Share a Sweet Treat, Do a Good Deed

Holding the first ever Project Communi’BAKE this 29 July, the Ayer Rajah Youth Executive Committee aims to use 20,000 cupcakes to form a 16 x 8 metre image of Singapore – setting a record for the world’s largest cupcake mosaic. These cupcakes will then be delivered to charities across the island, including homes for the elderly and orphanages.

Join us – the official transport partner for Project Communi’BAKE – and do your part for the less fortunate this July by participating in one (or both!) of the activities detailed below.


“Adopt-a-cupcake from now till 27 July. Buy a mouthwatering cupcake (in the form of vouchers^) at the Peugeot Showroom or Service Centre for just $5. All proceeds will be donated to the below selected Ayer Rajah YEC Welfare organisations:

1. Dignity Kitchen

Since its inception in October 2010, Project Dignity Kitchen is Singapore’s first hawker training school for disabled and disadvantaged people. In this modern society, many times handicapped and elderly are facing greater challenge competing in job marketplace. They provide job training and placement so that their students can have hope for better future, better lives and better opportunities to be successful. Funds contributed will be used to continually discover creative ways to help trainees and to financially sustain this effort. Some ways that Dignity Kitchen utilizes their funds include installing braille markings are installed at food stalls including cash register for the blind; Height-adjustable counter tops for wheelchair-bound and labels for each food storage, delivery services. Source

2. Rainbow Club

Club Rainbow is a charity committed to providing comprehensive help to children who are suffering from a range of chronic and life-threatening illnesses and their families. These Rainbow Children have to persevere each day to cope with their illnesses and its debilitating effects just to lead as close to a normal life as possible. Many of Club Rainbow’s services are geared towards helping the entire family in a holistic way as every family member is likely to be impacted by the Rainbow child’s illness in one form or another. By providing compassionate relevant services, they aim to give all their beneficiaries a better quality of life and hope for the future. Source

3. Straits Times Pocket Money Fund (SPMF)

The Straits Times School Pocket Money started in 2000 as a community project initiated by The Straits Times that provides pocket money to children from low-income families to help them through school. The children can use this money for school-related expenses, such as buying a meal during recess, paying for their bus fares or using it to meet their other schooling needs. The financial help also eases the burden of the many parents, who are already struggling to feed their families on their meagre incomes. Source

4. Children Cancer Foundation

With about 120 new cases of childhood cancer diagnosed annually, it is important that we press on with our fight against this disease. Up till now, the causes of most childhood cancers are still unknown. However, one thing is certain – cancer inflicts immense physical and emotional stress on the child and family. About 90% of the funds are expended directly to our beneficiaries in the form of Financial Assistance, Casework and Counselling, Therapeutic Play, Childhood Cancer Transplant Programme, Parent Support Programmes, Educational talks and workshops, Social and Recreational Programme, training and research amongst others. Source

5. ARCHearts

Named ARCHearts, which stands for Ayer Rajah Community Hearts, the programme has three core components – Food Connect, Silver Connect and Youth Connect. Food Connect will assist residents with basic food necessities. Silver Connect aims to improve the economic and social well-being of the needy elderly, while Youth Connect aims to enrich the lives of youths from disadvantaged homes. Needy families will be able to use food vouchers worth S$25 to redeem food. And for those who are less mobile or cook at home, they can opt for customised food packs to be delivered to their homes. Under Silver Connect, food vendors in the community will provide elderly residents with cooked meals. Volunteers will also help ensure the seniors’ homes are in good condition, provide transport to those who need regular medical treatment, and assist the elderly in understanding government help schemes. And for youths aged 12 to 19 from disadvantaged homes, Youth Connect will provide them with personal mentoring and coaching by trained volunteers and career opportunities. Source

^ Cupcakes can be redeemed at ET Artisan Sweets, 32 Holland Grove Road, Henry Park Apartments Singapore 278807 (Opening Hours: Mon-Sat 9.30am-6pm). Vouchers validity period: 19 July – 13 August 2012.



Join us at the Singapore EXPO on 29 July (Exact timing to be confirmed), and be part of the Peugeot convoy as we do our part in delivering 20,000 cupcakes to the less fortunate.

Register with us @ 62728828 by 23 July 2012 now!

* Upon each successful registration, our Staff will be in contact with you within 3 working days. More detailed information will be released closer to date via email / SMS.


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